Our Expertise

Algorithmic approaches to extract patterns, insights, and value from data, in a business decision-making context.

The end-to-end pipeline of Data > Modeling > Decisioning > Deployment, when integrated and applied in specific business decision context, can deliver clear and measurable impact both on revenue and cost. Our objective in delivering data science is just that – ensuring measurable business value.

Every modern enterprise lives and breathes data on a daily basis. Unless you have access to the right data at the right time, it can affect your decision-making capabilities across the business value chain. But getting your hands on data is merely half the job done. Extracting insights can be challenging too – given that it is entirely dependent on the quality and reliability of your data assets.

Our approach of value-based analytics has helped our BFS clients focus on value enhancement as well as value protection to achieve a significant impact on both top line and bottom line.

The core objectives of customer satisfaction, loyalty, and value remain the same, however, the means to the end are changing rapidly. Combining in-store and online behaviors along with social hearing and surveys is giving organizations a 360-degree customer view using Customer Analytics.

Analytics is helping organizations predict purchase patterns, customer behaviors, lifestyle preferences, and offering them hyper-personalized propositions. Data, technology, and predictive analytics are being used to redefine customer interactions.